
The Project:
Montgomery Promenade is a 300,000 square foot regional shopping/entertainment development located in the heart of the true “Princeton” demographic, which is widely recognized to be among the wealthiest and most educated regions in the nation. While this trade area is signicant, with almost 200,000 people, it is vastly underserved in almost every facet of shopping, dining and entertainment experiences. Montgomery Promenade is intended to satisfy these needs and is close enough to Princeton University and convenient enough to the regions to the south to attract a customer that would otherwise prefer to avoid the perils of Route 1. Most important, Montgomery Promenade will easily accommodate the needs of customers to the north, west and east, which are equally as wealthy and underserved but completely out of reach of Route 1. The convenience of this regional shopping and entertainment destination is unmatched as Montgomery Promenade is strategically positioned at the intersection of the region’s prominent corridors Route 206 (north/south) and Route 518 (east/west).












